Butlers in the Buff Win Trademark Battle Against Competitor

Butlers in the Buff (BITB), the world’s leading semi-naked butler company, has successfully defended its trademark in a legal dispute with Butler Direct, a competitor found to be using the protected term “Butler in the Buff” on its website. This victory reinforces BITB’s dedication to safeguarding its globally recognised brand and ensuring clarity for customers.

Since 2001, Butlers in the Buff has built an internationally respected reputation for providing exceptional male entertainment services, including serving drinks, hosting games, and adding charm to events of all kinds.

With over 500 professional butlers worldwide, BITB has set the standard in the industry.

The legal proceedings were initiated after Butler Direct used the trademarked term “Butler in the Buff” on its website, creating confusion among customers and risking damage to BITB’s brand. Despite repeated requests to remove the unauthorised use of the trademark, Butler Direct refused to comply, prompting BITB to take legal action.

The court ruled in favour of Butlers in the Buff, upholding their exclusive rights to the trademark. As a result, Butler Direct has been ordered to remove all instances of the trademark from its marketing materials and website, ensuring no further customer confusion.

Dan Harley, Director of Butlers in the Buff, stated:
“Our brand notoriety is the result of over two decades of dedication, professionalism, and a commitment to excellence. Protecting our name isn’t just about business—it’s about ensuring our customers know they’re booking with the original and best. This case highlights our commitment to maintaining the integrity of our brand and the trust our clients place in us.”

This win serves as a reminder of just how important it is to protect your intellectual property, especially when it’s the heart of your brand. Thanks to BITB’s solid reputation and trademark, they were able to get the results they wanted.

As the pioneers of the iconic semi-naked butler look—collars, cuffs, bow ties, and cheeky aprons—Butlers in the Buff continues to be the leader in fun, unforgettable experiences for events worldwide.

If you’re interested in booking with the world’s most successful buff butler company, get a quote today!